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a word from matt
 
Matt Bullas, CEO
We're two months in to 2020 and, it seems, two fairly large algorithm updates (one confirmed, one not - so far), so our prediction that this year could be a bumpy one seems to be holding up.

Nevertheless, we're advising people not to panic - check your Google Analytics data - with the addition of BERT (biderectional encoder representations from transformers) and a growing presence of neural network machine learning in to the algorithm, these shifts were inevitable.

As Google gets better at 'reading' content and reading users, we are going to see a realignment of rankings - neither punishing or rewarding, but simply better reflecting user and query intent.

So keep an eye on your traffic this month - and if you're worried, or notice big drops in traffic, give us a call to see what we can do for you.

Until next time, we'll keep publishing resources and blogs to help you get ahead in what will be a turbulent year.

Matt Bullas, CEO
 
 
 
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